Sustainable Denim

RE-CYCLED fibers reduces fabric otherwise meant for landfills or burning.

The Better Cotton Standard System is a holistic approach to sustainable cotton production which covers all three pillars of sustainability: environmental, social and economic.

Each of the elements – from the Principles and Criteria to the monitoring mechanisms which show results and impact – work together to support the Better Cotton Standard System, and the credibility of Better Cotton and BCI. The system is designed to ensure the exchange of good practices, and to encourage the scaling up of collective action to establish Better Cotton as a sustainable mainstream commodity.

Made partly from recycled fibers

High quality denim stays in shape 

Machinewash on low cycle max. 30C

Use suitable mild careproducts for low temperatures

Do not use softeners

If possible, skip a wash

Hangdry to spare nature and energy

Iron on low heat

Please consider the environment when ever washing.